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Introduction to Metallized paper

HARDVOGUE's metallized paper is a high-gloss, flexible packaging material composed of base paper, an aluminum layer, and a protective coating. It is recyclable and biodegradable, with 98% ink retention rate. Our product range includes standard, high-gloss, and wet-strength metallized paper, available in linen embossing and brush embossing options.


We use advanced production equipment, including Leybold vacuum coating machines, Von Ardenne metallizing equipment, and Fuji coating machines, as well as Nordson processing equipment. We have developed transfer metallization technology and hold multiple patents. We also provide customized services, adjusting product size, thickness, and metallization layer parameters according to customer needs.

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Product Categories
Beer Labels
Metallized paper for labels is a premium label material with a thin metallic coating usually aluminum bonded to a paper base. It has a high-end reflective appearance and maintains excellent printability and environmental friendliness. It is widely used in food beverage, cosmetics and household products combining visual appeal with cost-effective performance. It is compatible with various printing methods and supports embossing hot stamping and varnishing to enhance branding impact.
Tuna labels
Our Metallized Paper for Tuna Labels is made specifically for the tough demands of canned seafood packaging. It has a high-gloss metallic shine, plus really good printability—so your products will stand out on store shelves, and it holds up well even in damp, cold conditions.
It’s got strong wet-strength and sticks really well to metal cans, so it won’t wrinkle or fade. This material works great for tuna cans and other preserved foods, blending durability, sustainability, and a high-end look to make your brand’s packaging that much better.
Food packaging
Metallized paper for food packaging is sustainable and looks good too—it’s made with a paper base and a thin metallic coating, usually aluminum. It’s really good at keeping out moisture, light, and oxygen, which helps keep products fresh longer and extends their shelf life.
It’s easy to print on and can be recycled, so it’s used a lot for wrapping chocolates, snacks, confectionery, and dry foods. You can also do different finishing touches with it, like embossing, hot stamping, or lamination. That makes it perfect for brands that want both to protect their products and give them a high-end look.
Gift packaging
Metallized paper for gift packaging is a decorative and eco-friendly material. It has a metallic finish on a paper base, giving it a luxurious, reflective look that’s perfect for gifting.
It’s great for wrapping gifts, boxes, and promotional items—adds a nice visual touch and boosts the perceived value of whatever you’re gifting. You can also do different finishes with it, like embossing, hot stamping, or UV coating. It works well with offset and gravure printing too.
This metallized paper balances sustainability and elegance, making it a go-to choice for anyone looking to make their gift packaging stand out.
Embossed Metallized paper
Embossed metallized paper has a shiny metallic coating paired with delicate embossed textures, giving it a high-end look and a nice touch. It works great for premium packaging and labels—prints clearly and holds up well, no flimsy issues.We offer two main texture styles for it.
Linen Embossed has a soft woven grain, just like fabric. It’s perfect for high-end drinks, cosmetics, and gift packaging.Brush Embossed has a smooth, brushed metal finish with unique light reflection. It fits right in with modern product designs, no extra frills.
This paper also does well with moisture resistance and adhesion—no easy peeling or fading. Its nice overall appearance makes it a great pick for brands wanting to upgrade their packaging with unique texture and a premium metallic look.
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technologue Sepecification
Property Unit 62 gsm 68 gsm 70 gsm 71 gsm 83 gsm 93 gsm 103 gsm
Basis Weight g/m2 62 +-2 68 +-2 70 +-2 71 +-2 83 +-2 93 +-2 103 +-2
Thickness um 52 +-3 58 +-3 60 +-3 62 +-3 75 +-3 85 +-3 95 +-3
Aluminum Layer Thickness nm 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50 30 - 50
Gloss (75 deg) GU >= 75 >= 75 >= 75 >= 75 >= 75 >= 75 >= 75
Opacity % >= 85 >= 85 >= 85 >= 85 >= 85 >= 85 >= 85
Tensile Strength (MD/TD) N/15mm >= 30/15 >= 35/18 >= 35/18 >= 35/18 >= 40/20 >= 45/22 >= 50/25
Moisture Content % 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7 5 - 7
Surface Tension mN/m >= 38 >= 38 >= 38 >= 38 >= 38 >= 38 >= 38
Heat Resistance C Up to 180 Up to 180 Up to 180 Up to 180 Up to 180 Up to 180 Up to 180
Metallized paper Advantages
1
Superior material performance

Composed of base paper, an aluminum layer, and a coating, our metallized paper boasts high gloss, excellent smoothness, and outstanding flexibility. The aluminum layer exhibits strong adhesion, resulting in an aesthetically appealing and environmentally friendly material.

2
Excellent printability & processability
With superior printing and mechanical processing properties, our metallized paper meets the demands of various packaging and printing applications.
3
Outstanding environmental benefits
As a green packaging material, it is both recyclable and biodegradable, aligning with the current sustainability trends.
4
High ink retention
With an ink retention rate of up to 98%, our metallized paper ensures that printed graphics remain vibrant, sharp, and long-lasting.
5
Advanced manufacturing technology
Utilizing cutting-edge processes such as the transfer metallization method, we achieve a flat aluminum film with strong metallic luster and high smoothness, making it ideal for packaging and printing applications. We also provide laser anti-counterfeiting products.
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What are the Common Issues and Solutions for Using Metallized Paper in Labels ?
When using metallized paper for label production, several common issues may arise. Below is a list of potential problems and corresponding solutions:

Printing Issues 

Adhesion Issues

Durability and Storage Issues 

Die-cutting and Processing Issues

Coating and Surface Treatment Issues

Environmental and Regulatory Issues 

If your customers are printing companies or label manufacturers, consider offering customized metallized paper solutions based on different applications, such as:
High-adhesion metallized paper for UV printing
Heat-resistant metallized paper for hot and cold stamping
Food-safe metallized paper for food labeling
Quality Control

Metallized paper quality control ensures consistent gloss, adhesion, and printability by monitoring coating and surface performance.

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Metallized Paper Features
The surface exhibits a strong metallic luster, significantly enhancing product visual appeal.
The fine and smooth texture provides a premium tactile experience for consumers.
Can be bent and folded easily without breaking, making it convenient for packaging and processing.
The aluminum coating adheres tightly and remains intact even after long-term use.
Supports various printing processes, ensuring sharp details and vibrant colors.
Allows for precise shaping, making it ideal for diverse packaging applications.
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Metallized Paper Trends

Global Market Growth

Back in 2018, the global market was around $2.6 billion. And by 2024, it’s expected to reach $4.9 billion — all thanks to the growing demand for eco-friendly and premium packaging.

Usage Volume Trend

The usage volume has been going up little by little. It started at 720K tons, and now it’s already over 1 million tons. More and more industries are using it, especially food, beverage, and label making.

Top Markets

When it comes to consumption, Germany and the USA are way ahead of other countries.

China and India are growing really fast, becoming important contributors to the market.
Italy is pretty notable too, especially for luxury packaging and wine labels.

Main Application Industries

Beverage labels are the most common, making up about 35%. Then food packaging, which is around 25%.

Cosmetics take up 18%, tobacco 12%, and gift wraps make up 10% of the market.
FAQ
1
What are the R&D capabilities of metallized paper, and what advantages does it bring?
HARDVOGUE is a high-tech enterprise with an investment of over 49 million RMB in R&D and multiple patents. Its advantages lie in technological innovation and industry-leading products, meeting diverse customer needs while enhancing market competitiveness.
2
What quality control measures are in place during the metallized paper production process?
HARDVOGUE implements a comprehensive quality control system, covering:
● Sample collection and appearance inspection
● Dimensional measurement and physical-chemical performance testing
● Printing adaptability assessment
Strict monitoring and detailed documentation ensure high product quality and reliability.
3
What advanced equipment is used in metallized paper production?
Our factory is equipped with state-of-the-art machinery, including:
● Leybold (Germany) and Von Ardenne (Switzerland) vacuum metallizing machines
● Fuji Machinery (Japan) and Nordson (USA) coating machines
● Evo (Germany) and Galileo (Italy) drying equipment
These ensure high-quality and efficient production processes.
4
What customization options are available for metallized paper?
We offer customization in:
● Size, thickness, metallization layer properties, paper performance, and color
From formulation to finished product, we provide tailor-made solutions to meet personalized packaging requirements.
5
What environmental initiatives does HARDVOGUE take for sustainable metallized paper production?
HARDVOGUE is committed to sustainability through:
● Exploring biodegradable materials
● Optimizing production processes to improve material utilization
● Using advanced energy-efficient equipment to reduce emissions
● Recycling resources and managing wastewater and air pollutants
These efforts align with our green development philosophy.
6
What is the service process when special requirements for metallized paper arise?
After the customer submits their requirements, the HARDVOGUE team discusses the details, coordinates resources, and assigns experts to tackle technical challenges. A trial production is conducted to develop a solution. Once cooperation is established, the production process is standardized, followed by manufacturing, quality inspection, shipping, and after-sales tracking.
7
What is the typical delivery time for metallized paper? Can on-time delivery be guaranteed?
Delivery time depends on order volume and production schedule. HARDVOGUE operates with a comprehensive management system and localized coordination teams, ensuring maximum reliability in on-time delivery.
8
What competitive advantages does HARDVOGUE’s metallized paper offer in the industry?
HARDVOGUE stands out in the market due to:
● Strong R&D capabilities
● State-of-the-art production equipment
● Strict quality control
● Comprehensive customization services
● Sustainable and eco-friendly practices
● Reliable after-sales support
These advantages enhance customer business success and market competitiveness.
9
What after-sales services are provided if quality issues arise?
If there are any quality issues, HARDVOGUE's after-sales team responds promptly, verifies the situation, and offers replacement, refund, or compensation solutions until the customer is fully satisfied.
10
Can you share a successful case study involving metallized paper?
Qiandao Lake Beer switched to HARDVOGUE’s ink-retentive metallized paper, significantly reducing their bottle-washing costs.
● Savings per production line: Over 110,000 RMB per month
● Total savings across three lines: Over 340,000 RMB per month
The results were highly effective and cost-efficient.
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Global leading supplier of label and functional packaging material
We are located in Britsh Colombia Canada, especially focus in labels & packaging printing industry.  We are here to make your printing raw material purchasing easier and support your business. 
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